In this world, marketing through Internet has become popular but it is necessary to do this marketing in a proper and clear way in order to improve the ranking of the website. The SEO of the website can be increased by article submission which is a popular and well -proven tactics. Submit the articles to many web directories to create a large network of interconnected links which takes the user back to the website is a good and effective idea and can be carried out by article submission campaign. The optimization of the articles can be focused well in order to increase the effectiveness of the article submission campaign. Everyday there are lot of information regarding different topics are searched through the Internet by the users. The possibility of making an article to read and follow the link to the site can be done by increasing the search ranking list. Create additional links through the use of blogs is the best way to maximize the chance of the website. Similar to article submission, another technique is using a blog. Open several blog accounts and in various articles post the links which have been posted on the web directories. The cost effective technique for increasing the traffic in a site is this method as it has many free blogging websites. Apart from links to the articles, even the articles can be submitted in this blogs. The articles submitted will look unique by making modifications such as adding different combination of keywords.